About us

Micke
Mikael “Micke” Suorra is the owner of Hide & see. I have had a burning passion for hunting, fishing and the natural world all my life and I am a trained wildlife, fish and nature conservationist. I have worked as a nature conservationist in the Sarek, Muddus and Padjelanta national parks and as manager, coordinator and sales representative for three fish farms in Norrbotten County. I have also worked with forest conservation in both northern and southern Sweden. My heritage is Sami and my family has lived and worked in the Unna tjerusj (Sörkaitum) Sami Community for generations. When I was just 8 years old, my father taught me how to call hazel grouse and when I was a teenager in the early 1980’s I began my conversations with mooses and foxes. Over the years I have tried new approaches and also called deer and bears. What intrigues me is the interplay, the interaction you experience with animals in the wild, by learning to read their behaviour.

Following a workplace accident, the idea of creating something suitable for the large number of people with disabilities out there, grew stronger. Planning this was one of the driving forces in my own recovery after my injury. In the company, Hide & see, I have woven together my interests and my knowledge of wildlife and wilderness into products making the natural environment and the wildlife of Swedish Lapland accessible to everyone.

Anna
I’m Micke’s partner. I have another job during weekdays but am involved in many aspects of Hide & See’s operations behind the scenes. My primary tasks are baking, developing the food concept, and managing the company’s digital channels. However, I’m also the one who steps in for various forest assignments when transportation or assistance is needed. I enjoy sprucing up the bird-watching hide and the fishing grill hut with treasures from nature and seasonal decor. The most fun is when we get to make everything extra special, like for a proposal or a celebration.

As Micke’s partner, I can vouch for him being an incredibly determined, inspiring, and knowledgeable person—it’s truly an experience to be around him. He has a natural sense of hospitality, a great sense of humor, and a passion for his work. His attention to detail will make your visit an unforgettable memory.

Emil

Emil represents the next generation of genuine outdoors enthusiasts in the family. He’s a rock behind the scenes, handling preparations, heavy lifting, and everything else required to support the activities. He has also started assisting as a guide for larger groups. Just like his father, Emil has a genuine sense of hospitality, making it easy for him to welcome people from all corners of the world and share his knowledge. You’ll be seeing more of him!

Filippa

Our daughter Filippa has been a big help behind the scenes since the company’s inception, doing everything from painting and loading/unloading to digital content creation. She’s an expert at capturing moments with her camera and managing social media. Together with Anna, she also prepares snacks and meals while developing food and fika concepts.

During the summer and fall of 2024, she stepped in as an assisting guide, taking care of guests with a cheerful smile and an eye for what they need together with Micke. Currently, she’s working in the tourism industry as a mountain host in another location, but we still engage her remotely and hope she’ll return home with new experiences.